Real World MBA

If you're from Delhi, you've probably heard of the famous "Kuremal’s Kulfi" (the name is misleading, but the kulfi is mouth-watering). They have branches all over Delhi, including one in Bengali Market near CP. A few days ago, I was there enjoying my treat when I noticed something interesting.   Right outside the kulfi store, there was a lady with a weighing scale, charging Rs. 5 per use. Now, this was an intriguing choice of location. Bengali Market is a posh area of Delhi, where the average income of consumers is quite high. The people here like to be seen as health-conscious. Moreover, Kuremal’s is a popular spot for family outings, so after having their kulfis, many people were stepping on the scale to check their weight.   Analyzing the lady’s business using the 7P framework, I realized several things. The product is straightforward: the service of measuring body weight. The need being addressed here is the belongingness need of being seen as a health-con...

 Over a month into my MBA, I've already learned a plethora of new concepts. From the very first week, phrases like “5 Forces,” “BCG Matrix,” and “4 Ps” have become part of my daily vocabulary. However, outside the exclusive circle of MBA students-soon-to-be-consultants, there's a vast population of entrepreneurs and business people who successfully run their ventures without necessarily knowing these sophisticated concepts.  If we look closely, we can find numerous fascinating examples, case studies, and sometimes even contradictions to what we study in business school. This blog is my personal attempt to record these intriguing instances to better understand these concepts and their real-world applications.